Mitch Laufer Vice President of Marketing

Mitch Laufer is the founder of Sense Consulting a brand management firm where new businesses grow into established luxury brands. With a reputation for impeccable taste, Mitch helps owners and clients position themselves at the top of their opportunity in the food, wine, and real estate sectors. Mitch grew his skills as a professional marketer in a national sales role for Spain's largest alcoholic beverage company, Osborne Y Cia. Twenty years later, he launched Sense Consulting to create sales and marketing campaigns within the thriving United States wine market. A high-end real estate development firm lured Mitch away from Sense Consulting to help grow Vanguard Properties where he directed Marketing and Public Relations for this fast-growing residential real estate firm.

In 2011 Mitch left his role at Vanguard to re-launch Sense Consulting as his primary passion. Clients enjoy the full spectrum of his skills and capabilities – including the creation of brand marketing campaigns that leverage the power of digital media, the development of a complete visual platform to support sales, and the recruitment and management of international sales teams.

Sense Consulting takes a fabulous product or place and adds the romance and passion to build a best-selling brand story. Imagine your product launch fueled by a flame thrower instead of a match. Mitch carries equal parts fuel, ignition and passion into each of his engagements whether it be wine, food, real-estate or retail projects